Privacy Policy
Last Updated: October 26, 2026
At Pearlish, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Pearlish Bags ("Pearlish," "we," "our," or "us") collects, uses, stores, and shares your information when you visit our website, browse our products, create an account, place an order, or contact our team.
Our website is powered by Shopify, which provides the platform and technology we use to operate our online store and deliver our services.
By accessing or using our website, you acknowledge that you have read this Privacy Policy. Your personal information will be handled in accordance with this policy and applicable laws.
1. Personal Information We Collect
The information we collect depends on how you interact with our website and services.
Personal Information You Provide
When you place an order, create an account, contact our support team, or interact with our website, we may collect:
- Contact Information: Your name, email address, phone number, billing address, and shipping address.
- Order Information: Products purchased, order history, returns, replacement requests, cancellations, and transaction details.
- Payment Information: Payment method, payment confirmation, transaction details, and information required to process payments. Payment information may be processed by our payment service providers.
- Account Information: Username, password, preferences, and account settings.
- Communication Information: Messages, inquiries, feedback, and other information you provide when contacting us.
- Customer Preferences: Products you view, save, add to your cart, or purchase.
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address and device identifiers
- Browser type and operating system
- Website pages visited and products viewed
- Shopping cart and browsing activity
- Date, time, and duration of website visits
- Referring websites and interactions with our services
We may collect this information through cookies, pixels, analytics tools, and similar technologies.
2. How We Collect Your Information
We collect personal information through the following sources:
- Directly from you: When you place an order, create an account, fill out a form, or contact us.
- Automatically through our website: Through cookies, analytics tools, and other technologies that record website usage.
- Through Shopify and service providers: When third-party platforms help us operate our store, process payments, manage orders, or provide customer support.
- Through business and marketing partners: Where information is shared with us or collected on our behalf, as permitted by applicable law.
3. How We Use Your Personal Information
We use your personal information for the following purposes:
Order Processing and Fulfilment
- Process and confirm your orders.
- Arrange payment processing, shipping, and delivery.
- Send order confirmations, shipping updates, and transaction notifications.
- Manage eligible returns, replacements, and cancellations.
- Provide customer support regarding your purchases.
Website Operations and Improvements
- Maintain and improve our website and shopping experience.
- Remember your preferences and shopping cart.
- Understand customer interests and product performance.
- Identify technical issues and improve website functionality.
Marketing and Advertising
- Send promotional emails, text messages, and marketing communications where permitted.
- Inform you about new collections, products, and offers.
- Measure advertising performance and website engagement.
- Show relevant advertisements based on your interactions with our website, where permitted by applicable law.
You can opt out of promotional emails by using the unsubscribe option included in our communications. You may continue to receive essential messages relating to your orders and account.
Security and Fraud Prevention
- Verify transactions and account activity.
- Detect and prevent fraudulent or unauthorized activities.
- Protect our customers, website, and business.
- Investigate suspicious activity and enforce our policies.
Legal and Regulatory Compliance
We may use personal information when necessary to comply with applicable laws, respond to lawful requests, resolve disputes, and protect our legal rights.
4. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar technologies to improve website functionality and understand how visitors interact with our store.
These technologies may help us:
- Remember shopping cart items and website preferences.
- Understand browsing patterns and website performance.
- Measure marketing campaigns.
- Deliver relevant advertisements.
- Improve the overall shopping experience.
Some cookies are necessary for our website to function, while others support analytics and advertising.
You may be able to manage cookies through your browser settings or any cookie preference tools available on our website. Disabling certain cookies may affect some website features.
Third-party services, including Shopify and advertising or analytics providers, may also use cookies and similar technologies in accordance with their own privacy policies and applicable law.
5. How We Share Your Personal Information
We do not disclose personal information indiscriminately. However, we may share relevant information with trusted third parties when necessary to operate our business and provide our services.
These parties may include:
- Shopify: To host and operate our online store.
- Payment Providers: To process payments and verify transactions.
- Shipping and Logistics Partners: To deliver orders and manage shipment-related services.
- Technology and IT Providers: To maintain our website, hosting, security, and technical systems.
- Analytics Providers: To understand website usage and improve performance.
- Marketing and Advertising Partners: To measure advertising effectiveness and deliver relevant marketing, where permitted by law.
- Customer Support Providers: To help us respond to customer inquiries.
- Legal and Regulatory Authorities: When disclosure is required by law or necessary to protect our rights.
We may also share information when you request or consent to the sharing, or in connection with a business transaction such as a merger, acquisition, or restructuring.
Third parties that receive your information may process it according to their own privacy policies and applicable legal obligations.
6. Shopify and Third-Party Services
Pearlish operates on Shopify's e-commerce platform. Information you provide through our website may be processed by Shopify and relevant service providers to support transactions, website functionality, security, and other store operations.
Shopify may also process information collected through your interactions with our store and other merchants to provide certain enhanced services, subject to its applicable policies.
For more information, please review:
Our website may also contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of external websites. We encourage you to review their privacy policies before providing personal information.
7. Data Security and Retention
We take reasonable measures to protect personal information against unauthorized access, misuse, loss, alteration, and disclosure.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, account management, customer support, legal compliance, dispute resolution, and enforcement of our policies.
The retention period may vary depending on the type of information and applicable legal requirements.
8. Children's Privacy
Our website and services are not intended for children who are below the age at which they can independently provide valid consent under applicable law.
We do not knowingly collect personal information from children in violation of applicable legal requirements.
If you believe a child has provided us with personal information in circumstances where collection is not permitted, please contact us so we can review the request and take appropriate action.
9. Your Privacy Rights and Choices
Depending on applicable law and your location, you may have the right to:
- Access: Request access to personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal information, subject to applicable legal requirements.
- Data Portability: Request a copy of certain personal information or its transfer where legally applicable.
- Marketing Preferences: Opt out of promotional emails and other marketing communications where available.
- Privacy Choices: Exercise applicable rights relating to certain advertising or data-sharing activities.
To exercise your rights, contact us using the details provided in the Contact Us section. We may need to verify your identity before processing your request.
Some information may need to be retained to fulfil orders, comply with legal obligations, prevent fraud, or resolve disputes.
10. International Data Transfers
Your personal information may be stored or processed in countries other than your country of residence, depending on the location of Shopify and our service providers.
Where required by applicable law, we will take appropriate measures to ensure that international transfers of personal information receive the protection required by law.
11. Marketing Communications
We may use your contact information to send promotional updates about Pearlish products, collections, and offers where permitted by law.
You can unsubscribe from promotional emails using the unsubscribe link included in those emails. You may also contact our support team to request changes to your marketing preferences.
Opting out of marketing communications will not prevent us from sending essential transactional messages, such as order confirmations, delivery updates, or important account notifications.
12. Complaints and Privacy Concerns
If you have questions, concerns, or complaints regarding how we collect, use, or process your personal information, please contact us using the details below.
We will review your concern and respond in accordance with applicable legal requirements. Where applicable, you may also have the right to approach the relevant data protection authority.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or legal requirements.
Any revised policy will be published on this page, along with an updated revision date where appropriate.
We encourage you to review this page periodically to stay informed about how we protect your personal information.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your applicable privacy rights, please contact us:
Brand: Pearlish Bags
Email: support@thepearlish.com
Phone: +91 92176 57207
Address: PEARLISH, H-1, 2nd Floor, Panchsheel Vihar, Malviya Nagar, New Delhi, Delhi 110017, India
Support Hours: Monday to Saturday, 11:00 AM – 5:00 PM
We will review your inquiry and respond as appropriate under applicable law.
